Journal
Notes from the Engineering Floor
Practical write-ups on what works, what doesn't, and why. Scroll — each post gets its own screen.
AI AutomationEngineering
When AI Automation Is the Wrong Answer
Not every repetitive process needs an LLM. A field guide to telling the difference before you spend a budget on the wrong fix.
·6 min read·1 / 3
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AI Model Training
Fine-Tuning vs. Prompting: A Real Cost Comparison
Fine-tuning isn't always cheaper at scale, and prompting isn't always worse at accuracy. Here's how we actually decide.
·8 min read·2 / 3
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Web DevelopmentDigital Growth
The Core Web Vitals Checklist We Run on Every Marketing Site
The specific, unglamorous fixes that move LCP, INP, and CLS — in the order we actually tackle them.
·5 min read·3 / 3
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