Ecommerce
A Storefront Relaunch That Lifted Organic Conversion 2.4x
A full storefront rebuild paired with technical SEO and analytics instrumentation, lifting organic conversion rate 2.4x within one quarter.
2.4xlift in organic conversion rate
41point improvement in Lighthouse performance score
89%of product pages earning rich results in search
The Problem
The existing storefront was built on a page builder that capped Core Web Vitals performance and made structured data impossible to implement correctly, suppressing organic search visibility.
The Solution
We rebuilt the storefront on a performance-first architecture with full product schema markup, then layered in analytics instrumentation to track which fixes actually moved conversion.
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